Dispatches from Britain's Best Region

"So, what IS Eastern Promise?"

Mon, 15 May 2023 09:46:07 GMT

Mike Rigby

It’s a question I’m often asked so what better way to start the Eastern Promise blog than with a comprehensive answer?

Big Sky, Big Potential.

That’s my slogan, my strapline, call it what you will.

That truth drives Eastern Promise forward. And every week that I’m out and about, interviewing people, meeting future guests and visiting all points of the region, it just feels like Christmas morning: so many amazing things, so many wonderful people and I can’t believe they’re all ours.

Being a well brought up lad and knowing the importance of sharing, I wanted to spread the word and so I decided to do a podcast. And lo, Eastern Promise was born.

I started with the warm, fuzzy yet simple objective to share the very best of the East of England. What constituted either the ‘best’ or the ‘East’ of England was very much left to my discretion (and to be fair, it still is).

To my amazement people have continued to download the podcast and it would increase tenfold the length of this post were I to attempt to name everyone who has supported, and continues to support, Eastern Promise: you know who you are.

It amazes me that so much of our region is doing business on the global stage.

To take Eastern Promise beyond a simple hobby, it needed to be underpinned with a more comprehensive suite of ideas. After consideration of the key outputs and what I wanted to deliver, this coalesced into what I’ve termed my ‘5P’ Strategy.

And no, it’s not my operating budget…

These five areas are the focus of everything Eastern Promise will do, both in the podcast and in our wider campaign activity. And they are:

Everything Eastern Promise does will be expected to speak to at least four of these five criteria, with POSITIVITY and POTENTIAL being essential, non-negotiable criteria.

The East of England is a truly amazing place: we have more potential here than practically any other region of the UK.

Our researchers and scientists are tackling the key questions of our age, around medicine, food, agriculture and more.

Our coastline, facing out into the Southern North Sea, is the source of incredible, clean energy resources, which will eclipse the fossil-fuel focused Aberdeen very soon. I’m hugely excited to be sharing these stories around the world.

This is the best time to be in the East of England and to share the stories of our huge potential both across the world and within our region.

Why would you want to be anywhere else?

Keep in touch with site visitors and boost loyalty

websitebuilder-hub@lcn.com — Mon, 15 May 2023 09:46:07 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

websitebuilder-hub@lcn.com — Mon, 15 May 2023 09:46:07 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.